Watershed
graphic design, illustration, branding, creative copy
When asked to breathe life into a custom kayak company I had little to draw on. So I imagined a company that embodies everything I love about Wisconsin’s landscape, working with your hands, paying tribute to old craftsmanship, and building community and I named it WATERSHED. I created an elemental logo and branding system to look both elegant and accessible while paying homage to the land and waters of Wisconsin.